A PERFORMANCE MEDIA FIRM
We manage paid social, creative, and conversion for DTC brands at $10M+. The discipline of an investment firm. The execution speed of an operator. No junior pods, no agency theater.
01 — SERVICES
THREE DISCIPLINES · ONE PHILOSOPHY
Meta and TikTok management for brands at $10M+. We treat the account like a portfolio — allocation by conviction, ruthless culling, compounding over quarters. The work that moves the line is the work we do.
At $10M+, creative is the only lever that meaningfully moves the line. Everyone has the same targeting, the same bid strategies, the same playbook. We win on the asset — brief, concept, production, iteration.
We design and build the landing pages, advertorials, and quiz funnels that turn paid spend into compounding revenue — and the test program to keep improving them.
02 — METHOD
THREE PHASES · COMPOUNDING
PHASE I — DIAGNOSE
Account audit, creative teardown, attribution review, competitive landscape. We tell you what's broken — in writing — before we touch a dollar.
PHASE II — BUILD
Campaign structure, creative pipeline, landing pages, measurement stack, reporting cadence. Designed to compound quarter over quarter.
PHASE III — SCALE
Daily optimization, weekly creative tests, monthly portfolio reviews. We move fast where it moves the line. Slow where it doesn't.
03 — RESULTS
TRAILING TWELVE MONTHS
AVG ROAS LIFT · 90D
MEDIA UNDER MGMT
LAUNCH-TO-SCALE TRACK
SENIOR-STAFFED
04 — DISCIPLINE
PRINCIPLES OF THE FIRM
Every dollar in the account is capital with a return expectation. We allocate it the way a portfolio manager allocates AUM — by conviction, not by habit.
Platform-reported ROAS is marketing fiction. We report blended, incremental, and platform metrics — separately — so you can see what's real.
The person on your account is the person on your account. Not a strategist who handed it to a coordinator who handed it to a buyer with six months of experience.
We don't optimize for a good month. We optimize for a good year. The work we do in Q1 should still be paying dividends in Q4.
05 — THE FIRM
A note from the founder.
"The brands that need real operators usually end up with junior pods running playbooks. Blackridge was built to be the opposite."
We've taken brands from zero to millions, and from millions to tens of millions. The work that drives those outcomes isn't more dashboards or more meetings. It's senior attention on the three things that compound: creative, structure, and honest measurement.
If you're spending real money — and you want it managed like real money — we should talk.
— K.W., FOUNDER
NOW ACCEPTING — Q3 2026
A 30-minute call. No deck, no pitch. We look at your account and tell you, plainly, what we'd do.